This is why your company will fail

Stop and welcome to another episode of don't be a doorstop today I've realized that features are not good enough for businesses because you'll end up being copied by a big Enterprise fast forward or not fast forward rewind to do you remember Clubhouse do you remember what Clubhouse was ring the bell a little bit so Clubhouse was a audio an audio room that you could jump into and you'd have speakers and listeners and you could all have a chat roughly at.

Whatever they label theirs and Twitter now called X add there Twitter spaces so that then starts to diminish clubhouses rain you then like let's call it a year later I don't use Clubhouse anymore I'm not interested in it and I assume that that is the general population of vibe of the interest of it has gone down so what's happened here Clubhouse is essentially a feature yes it had a good Community but it wasn't long enough it wasn't good enough.

In relation to the Spanish translation so it looks like I'm speaking Spanish so there's a bunch of companies that do that which essentially again is a feature right yeah then yesterday or the day before Spotify have integrated that feature into their podcasting platform so they are not quite there with them morphing the mouth but they are translating so for example the podcast we love watching which is the Stephen bartler Diary of a CEO he now has a version of him speaking Spanish.

Community I I would say one it's Innovation the fact that they're innovating quickly so it's like the velocity of the innovation and then two I think it's the ecosystem yeah so with Twitter Twitter have started to pay their creators now we all know threads turned up which is matters version of Twitter and loads of people flock there to try out which is great but then the ongoing users have died down died down and it's way uh it's nowhere near what Twitter's getting and.

Um I think they're doing Investments so you'll be able to do like Investments there and so forth and they want to build it out now China has a similar version of this kind of like everything app which is called WeChat which is predominantly their way of buying stuff like wallets you know all that stuff their chats they're like whatsapps it's all integrated into this WeChat thing so I'm very much like cool how do I take this idea of innovation.

Somebody there so with Insider what's the application I would say for me I'm like as musicians coming here for essentially a VIP tool for them to add music and have subscribers come on board as their VIP Club I need to make it more of an ecosystem by one going further up the food chain and further down the food chain so what's that look like if we became a distributor you would come here to put your music on our.

Are like way out here they've got leverage and stuff but how do we build our leverage and then the after the fact is we build a sync platform so not only are you monetizing through streaming as route one you've then got VIP as root 2 and then streaming uh sorry sync which essentially is getting your music on TV film games and stuff there's something for if you're just with us then we can now like there's no need for.

Inspiring and these startups are like panicking that they're gonna get crushed wiped out but some startups are like actually this is just proof that the idea works as well so you can see it but nonetheless you've got to innovate there's surely some lack of knowledge of I guess the law because I guess that's the only thing that you can do to slow it down that someone basically buys you out because you've copyrighted it or patterned it or whatever yeah um so I.

Everything off and patent it and um yeah make sure it's a it's a um oh like a castle of like a fortress to some extent to take down yeah but then you're basically selling the keys to a house rather than your house getting robbed before you could sell it yeah it's really interesting I think it's fascinating that I just wrote personal ecosystem however because I guess you were talking about ecosystems but what was in my brain as well I'm.

Expensive for it to all to integrate because I was speaking with someone recently how they said they've got a smart Hoover smart lawnmower light and it's literally it's got like 20 apps all doing it at once yeah yeah it's all about the leverage building leverage through innovation and dependency if you can get somebody dependent on your stuff purely because they have 90 of their activities over here with you rather than somewhere else and then it's a case of keep on innovating with.

With chat GTP as if it was their therapist so they were saying hey this is the kind of day that I've had and so forth and this lady was like oh I felt emotional having such a good conversation I felt understood and I felt heard right yeah so I'm like if you are a therapist right now even your um kind of like ability to focus for 40 minutes per session or whatever it is ability to give back feedback if that is needed at all.

Engulfed with the big boys um or other big players so how do you keep moving and shifting and it's all about trying to like carry on innovating with the way you do something um because price is always the thing that's going to be the final Factor right especially in this kind of like environment if I can get the same stuff for cheaper that's a lot of the time the decision maker let alone if it's better or not sometimes right because if it's.

Issues with them in the past but they've been able to deal with it through a phone call or an email sometimes you don't mind paying that extra premium because that's what you're paying for uh yeah so it's not always the price but yeah if if finances are getting more and more tighter a lot of the time you might do a bad decision because you're just looking at the price rather than the value for what you're getting because sometimes when you pay a little.

Providers right now for online therapy is better health right yeah the way the Better Health Works is just subscribe to them and you pay up front for four sessions you pay up front a month now if I accidentally miss one of those sessions I don't get it back I don't get that money back so the flexibility in that system because they're so big they have to be like cool we'll take out front and we pay all these therapy therapists if you miss.

And flexible in like kind of like behaviors and patterns that we typically have of Engagement sometimes the customer service just is there but it's just not good so you're like cool I'll prefer a robot that's always there 24 7 and I can have low commitment to it and also it's not like I have to pay a month up front or anything so yeah I do believe that you can um affect people on privacy on customer service but sometimes having customer.

For this robot and the robot probably would be able to do exactly the same things and the same outcome and it was just a 10. so unfortunately I think I'm like yeah I will do robot therapy but the one thing that I think is interesting with this is like if you're in a physical job like yes we've had machines come in but then if you're in a like a oh you had to get a degree right you had to get a.

Focus your time on what you actually want to do so for example there are kids that are interested in entrepreneurship so they're using the the next like six hours six hours or so or five hours to learn entrepreneurship and try that stuff out there's somebody that's like super into um like they had a one of their family members pass away from cancer so they wanted to research cancer and how to figure out how to improve lifestyle and how lifestyle affected the outcomes when.

Realize it is a private thing and you pay 40K to be involved and the way that they deliver the two hours is through apps and through like an AI tutor of some sorts right then they have these human guides but if you took that idea built some sort of an education app you would then and do it in two hours and we were talking last week about like homeschooling stuff if you were able to cram in two hours and then be like cool.

School doesn't it that I'm like I'm seeing these pockets of like people prototyping and innovating I'm so inspired by it that I am genuinely like so two things one I want to do that for my kids two I want to be able to build those ecosystems so other kids can be able to do that stuff but without the 40K price tag because technology is so cheap so like could we not do that like and then roll it out.

Needed to achieve in two hours every day yeah and then the rest of the time you could do what you wanted like you would be a better footballer for once right if you didn't even want to do necessarily a stereotypical thing around like business or study or something right you could be a very good athlete you could be a very good I don't know anything right um so I'm like I want to take this and apply it in us again I always ask the.

And traveling back and it's a bit of a faff why not have like daycare in the office so then you people don't have a travel so they do some of that stuff in Canary Wharf like they'll have a daycare in the bottom floor for example so you come to work drop off your kids and then for morale you can go and you're seeing you can go and see your kids at lunch right and then go back to work so he.

In the afternoon we go out and do exactly what you want to do so if you want to learn coding we'll buy a Raspberry Pi and set it up and stuff I'm like oh like the absolute options and the variability of all the stuff and you don't even need to know how to do this stuff you just be like give the kid an internet connection and like speak with them about it and the kid could start researching you know DNA structures and.

Like the two buzzwords I would say that's um that's making my head I'm getting off on this Innovation and ecosystem stuff as they would say and I'm selling in Philadelphia Sunny reference to anyone that watches that yeah yeah it is an interesting one because I think that I think that's what I quite enjoyed with school in the sense that for me cramming was doing the doing the um the topics that you weren't interested in so for me it was like languages or.

Have a really low workout then you'll cover medium then go back to high then low maybe another low because you've had another match and it's this constant ebb and flow of pushing yourself really hard not pushing yourself as much and then doing it quite easy but all of it is still pushing towards making your um your glass ceiling go higher so even like your low bar will slowly increase over time where I think sometimes we forget about that with more our mental.

Of I need to chill out or guided meditation or stretch my body or whatever and it's figuring out the sort of Tears which I quite like having that two-hour Sprint right what is your jogging so cycling and then what is your maybe like swimming or floating or whatever it's like what you full on and then and then work backwards because at the end of the day you're going to be more motivated of in that two hours as long as you know.

Habits Like Kim's um a music artist she's always positioned herself as like can I create a track that someone's going to listen to to get up in the morning can I create a track that's people are going to use to get motivated can I create a track to help somebody like relax can I help create a track that helps somebody kind of um you know when they're exercising or running and like trying to piece together tracks and songs that align.

Somebody's lifestyle that's very cool going back to the therapist stuff I'm on a roll today people um people on the internet are getting annoyed that individuals entrepreneurs innovators technologists and making money off chat GTP rappers now what that means is you create a tool on top of chat GTP with your little tweaks and it provides a new service and then you sell it and you make money off it and people are annoyed at that and they're annoyed because one.

I think what would be very interesting if somebody created a chat GTP wrapper that provided Christian therapy right some Niche so if you added some like religious therapy so you would log in you would say what religion are you you'd select Christianity and then the actual references the stories the analogies and so forth would be Christian kind of like because they tinted but I mean like uh Christian infused tinted sounds like like Christian views that is like taking.

Them out into something because the concept is the same it's just adding the spice to make it interesting when you're saying wraps I thought you're on about like rap battles with AI tools of like songs I thought you're talking um radical therapy via wrapping Christian wrapping well yeah I'm that's another like I know I'm throwing ideas but I've been accessed apart just in case we want to take them ourselves yeah yeah I've been res I've been asked to write a.

If something's close and if something's close that means it's related right because it's plotting something on relatability um a vector database is not just the X and Y parameters it's a thousand odd parameters so it's kind of like mapping something in a 3D space so you can be way more specific about the relatability of different things so it's codified so then you could say I actually transcribed all the audio all my audio of these podcast episodes um created a vector embed which is.

But it's very difficult to do with music because there's no you can take the lyrics so you could split the lyrics and ask a question about lyrics but what I'd like to do is um music artists A lot of the time on Spotify will suggest other artists that you're similar to but it doesn't suggest similar songs of the same artist that you would like and I think that would be more interesting because if I'm if I only want to listen.

Trans like transcribe into something that could be put into a vector database so I was looking at audio embedding and how to do that now somebody's created a tool that can do that and he finds patterns so let's say you're in a 3D space and you've got like a firework right that firework is going around and you can see the path of that firework right for like from when it started and what happens is the song will have like a.

That was the visualizer when you listen to tracks but what happens if you put on a VR headset and that was actually a real life like firework or like visual blurb or something going rounds in circles and you can walk in and between it while it's happening in a particular like 3D space so then that could be the Music Experience you could have flashing lights you could have smoke and then this like visualize uh firework like visual blur.

Because then you could be like okay if you took it seven seconds Snippets of the song you could potentially say that this seven seconds is similar to these are the seven seconds and therefore you could suggest stuff in real time so if you particularly like the verse then this verse is similar to song a song b and song C for lyrics and then a similar melodically to song d and e so then oh cool I really like the verse I.

Today or tomorrow or this week think about how do you continue to innovate and how could you move towards building an ecosystem until next time keep hammering those nails [Music].