Episode 52 · 37:10
Sidemen Reality Show, Prime Bottles & NY Times Gaming Takeover
Prime bottles, the New York Times games business and the Sidemen’s reality show become three case studies in attention. Dan and Tom ask why people collect packaging, return to simple daily games and commit to a long creator-led series.
Each example shows a different way of turning an ordinary product into a ritual, identity marker or shared story.
The useful bits
What to take with you
- Scarcity and identity can make packaging feel more valuable than its contents.
- A simple daily habit can create a stronger subscription relationship than occasional big features.
- Reality formats work when the rules continually create consequential choices.
- Attention compounds when a product gives people a reason to return and something to discuss.
Watch the conversation
The original episode.
Full conversation
Transcript
Transcript generated from YouTube captions. Dan/Tom speaker attribution is AI-assisted and may occasionally be incorrect.
Number one prime botle Story number two beat Squad number three New York Times being a games company what do you want to start with I feel like we should have one of those things those ticker things that you press it and it just picks whatever you want let's go um so jumping in is it work this time it actually has I think the um intricacy is and have to be on the call and then when the gas joins it then.
Becomes um becomes the way yeah I'm trying to so I'm triing being in Amsterdam basically my monitors yeah I I I'm tring not being in Amsterdam but dark and dream close the curtains kind of thing have two lights side by side and then if my monitor is a particular color as in like I have a color on the monitor then it will highlight something from the the screen as it were because obviously white lights bright lights so if I have the.
Monitor this like plain white background type thing then obviously it changes the Reflection from the monitor so then it looks a bit more like subtle basically rather than it being entirely pink so I was just like triing with that to mix up because otherwise I look like I've I'm a beacho faced kind of thing with all this like pink but Al I've gambled but I also don't get why there's still pink because it's not pink but yeah is one those.
Things is any of your liked pink th this one to my left is purple and then one to the right is blue but if I change it to Blue maybe that'll be oh I'm changing the wrong one that's why if I change this one to a lighter color oh no I'll change that to purple I'll change this to Blue and then I do have this one but it's too it's too bright it's too um it's too much it's too bright so I'm going to go.
Off with that and also I'm going to close this so I'm intrigued to know can you hear the wind and the birds singing is it literally picking up everything as I'm in the garage AKA building up the manave no I can't hear anything oh sweet which is impressive must be I'm hearing it through my headphones yeah maybe so I'm in my garage with luckily there's a window opposite me so that's pretty much doing all the lighting and there's one light above me because I'm.
Not bothered putting any lights in here just yet to uh highlight anything and then my green screen is on this side but I thought I'll have a bit of texture behind me instead to add to it yeah well I have many items to discuss today which is a good but behind the scenes yeah behind the scenes um I want to tell you about deadly Squat and then obviously in the real thing I'll tell you about the other stuff that's been.
Going on so um went to deadly squat which is recap somewhere just like 20 minutes out of chip in Norton or maybe even less than that Jeremy Clarkson has a farm that he bought which is like 20 odd Acres or something he's been doing a documentary on Amazon Prime for the last two seasons of him and his like Farm manager uh Caleb and another guy which is like his business advisor and um showing it behind the scenes of farming.
And the fact that farming is uh changing drastically and therefore it's much much harder to actually make a profit from all the investment that you do so he has a farm shop I went to the farm shop with Kimmer and the queue was huge a massive hourong queue to get into shop so I didn't bother going into the shop but pulled into the car park took photos near the sign and just like had to walk around to see what was what it was.
Actually quite cool to see it and then all of a sudden I think I must have posted it in the WhatsApp and then all of a sudden I see people on Facebook um other people have been to like friends or connections of mine have been to like the diddly squat Farm in the last few days also so I kind of like I appreciate Facebook listening to me sometimes but not all the time cuz then you're like this person also went there for 4 days.
Ago and it's like cool bro like do something more intelligent do something more interesting so I thought that was funny but it was cool to go and see it so they're selling burgers and they've got beer like beer like pumps and stuff so there's people eating and drinking and then there's an hourlong queue well there was a queue for that too and then there's an hourong queue to get into the shop were you selling fake merch before getting the real merch in the.
Shop no but it does make you think about like these cabs that do this stuff they almost need a big setup you know how Primark have this like queuing thing where you're all in one massive snaked queue and you're queuing one by one to like whichever like checkout is available to you I'm like you almost need like a huge setup like that but of course he's had lots of run-ins with the council and stuff about the council trying to restrict is the same door.
Doing going in as going out no so they have a little rotation but it's as if like just think of it as like two garages right garage on the left has has a door the garage on the right has a door you walk in one end you go and you pay and you come out the other end um so it's not large it's not that big at all but yeah you want that like quick turnaround um or whether or not because.
Also as well things sell out right so if you go into the shop you you might have sold out so you can't even like advertise what's in the shop necessarily unless you had like digital advertising to be like these are the things in the shop so you're then mindful of what you want to come in yeah live streaming like we've only got four eggs left we only have like you know four any jars left or whatever just have an online bid more.
For anyone that's stuck in the queue I want to pay 20 quid for that one EG yeah maybe you could buy it in the queue and then you're basically walking around the shop and it's just for show and then you pick it up and collect it but yeah it would lose its kind of like kind of like feeling right of like going there and like having that around the corner there's a t whatever they're just coming out of and that you yeah it's.
Like an under under the ground there's a where tusos actually brings it up so um yeah you would notice because it's all branded like his stuff is is branded in a funny way yeah I thought that was um thought that was cool so um guess the question is was it what you thought it was going to be because obviously seeing it online some people think it's bigger or smaller or different was it what you anticipated or not and.
Why yes it is exactly what I anticipated and now I know why the shop is closed on Monday and Tuesday because it you wouldn't be able to film anything if you had this many people queued up like while you're trying to film in the shop so you know every time they film in the shop nobody's in the shop and it's just his wife or his partner or whatever like behind the the counter right like that that's not the case like when I went.
There there was like three youngsters kind of like serving kind of thing right so obviously they can change it up when there's not like thousands of people queuing up um and thankfully it was dry and the parking situation funny enough like parking situation is difficult because people um you drive in and then you can go around right they have no signs to direct you which way to go so there's one lady stood in this High visit jacket saying like go this way but.
Because people are visiting from all all the different walks of life all different countries and so forth people are like driving the wrong way okay so you'll get like caught with a car trying to get out when you're trying to go around to like get out so yeah the parking situation needs a bit of adjustment of just like signage um yeah but overall it was a good experience cool to go there bucket bucket list I've kind of like cool I've been there I've.
Seen what it's like it's cool and I couldn't see so you've watched it enough to see that he does like an actual restaurant right like further out in the field I think I could see that building but I'm not sure if it was that one but yeah it was very cool I really hope you can't this bird that has pretty much started to dance on the roof no I can't hear anything a lot of the time it'll be like that we AI remove.
The noise of dancing Birds anyway so might be might entertainment highest view viewership yeah the dancing seagull that goes back to our you know dancing uh dancing cat uh only fans anyway let's um jump straight into it so we can keep our behind the scenes stuff uh slightly short on this episode um so ready ready run the tape don't be a stop don't be a stop be a and welcome back to another episode of don't be a doorstop I realized last time.
I was a bit sleepy because we did it quite early didn't we so today I'm going to bring the energy I'm going to bring the energy with um three different yeah energy energy energy energy um three different things I've written down so one I need to tell you the story about this this item here which you probably recognize the the shape and color of to Beta Squad streaming yeah I want to tell you about that and you may or may not.
Know about that and three the fact that New York Times which you may or may not know is a newspaper uh company a news company out in the states is now essentially a gaming company and I'll go into that so number one prime botle Story number two beat Squad number three New York Times being a games company what do you want to start with I feel like we should have one of those things those ticker things that you press it and it just.
Picks let's go um what is Alpha I don't think beta should be second I guess because of the so Prime is probably Alpha right let's go for Prime Okay cool so the prime story last time I mentioned that I took some stuff to storage that Chang ched the locks right so I did all this like long journey to get all the stuff into the storage unit last minute realized they've changed the locks cool now I'm going to get the new locks so I turn up.
With stuff in the back I'm going to take it to the dump I've got a bunch of cardboard in the back going to take it to the dump and I go walk in and there's a lady behind the desk and I noticed behind her there is a um like a a trolley you know there's trolleys that are classic like really difficult to move so you have to always like pull them cuz they're like awkward to move around a trolley full of prime bags like.
Bag bottles you know there's like 20 bottles wrapped in plastic kind of thing right there's probably if we call that a crate right just for like argument say there is like 10 prime crates on this like trolley behind her and the like all the standard like the blue the green the the um the red and the multicolored like lollipop looking one right so I I say hey I'm here to pick up like keys for my unit um she's asking me a bunch of.
Questions and then I'm like cool I'll make some conversation are you starting a prime shop are you starting reselling Prime and she's like looks at it and she's like no no like it's actually confiscated we've actually confiscated it from a one of the units here so in the t's and C's you're not allowed to have any perishable items right so that includes obviously drinks and stuff so they've had to go in pull all these drinks out and the staff now I'm not.
Going to tell you where it is because it might be that basically the staff shouldn't be doing this but the staff were like yeah we've confiscated it so we have to throw it out I was like what so like which bin are you going to throw it in like like can I I'll just be hereit throw it yeah I will conveniently be here with my arms and if it happens to touch my arms that and I walk off.
Then it's not your fault kind of thing so she's like yeah we're going to throw it all out like and then then another guy walks through he's like yeah I'm going to try and resell all this stuff so I'm like I have no idea if these stuff members are allowed to resell confiscated Goods but it's going to go in been otherwise right so I was like oh that's really cool so the lady behind the desk is like um obviously you can't.
Assume stuff so I was like you look too young to have kids like because obviously I don't want to get in a like I don't want to offend this person you look to you and be have kids but if you had kids you should give this Prime stuff to the kids and get them to like sell it at school and I know people don't sell stuff at school anymore but remember back in the day you'd have like tuck shops right you sell sweets at.
School or whatever or ringtones back in the day um so and she was like oh like my colleague said that like think about that I was like one of my most defining moments is where um our Auntie and Uncle gave us each a Fiverr and they were like you've got like 30 days or whatever to make as much money as you can with this Fiverr and after the 30 days you give me that Fiverr back right they they call it.
Like five pound challenge whatever I was like that was a really defining moment for me as an entrepreneur in my entrepreneurship Journey so you should do it and and she was like before I said that she was like actually I I do have a kid he's like 13 I was like this is perfectly a 13y old's Aly right like he could he or she could go and sell it on Prime and sell it on eBay or or whatever.
Or sell it to mes anyway she was like that's actually really good idea you know when somebody's like I've been so encouraging and push the idea a bit a bit more she's like you know what that's that's a decent idea I'd be like just like say hey I just want a tenner back for all these bottles right anyway the guy it's like I didn't want to push too much so he's like joh a bottle here's a here a ball for you and I was like so.
You is a like extra stuff like he's like yeah we got more of it in the other cupboard and was like John some I was like yeah like I want mind taking to him so he takes me to their like their unit he opens it up and there's a like a a bin bucket of all prime right and there's more so I was like don't want to be too greedy so I was like like are you sure I'm allowed to take this and like.
Yeah yeah yeah so I was like okay I'll like just took a a bucket full of prime essentially then I realize it's out of date a sad times so it's all gone in April and May of this year so chances are that 13-year-old kid is selling out a date Prime to his M but I lawsuit trying to find you yeah you know like I'm not sure if you've seen recently in the news but like um you know the war companies are.
Poisoning people out in Devon or whatever well there'll be some like local news story about outdate prime being sold in local schools in East London but I just thought it was funny anyway as I'm leaving to go with the other colleague the lady's still behind the desk she was like oh Ryland I'll have to remember that name kind of thing and I was like yeah when he gets famous basically because of this like entrepreneurial journey of this confiscated and now I know out ofd Prime.
And one thing I didn't realize I didn't think to ask because maybe the reason why these people had left all this Prime there is because it was out of date and they don't care right like it costs for them to get rid of it why not just have it confiscated and done for me like they'll bin it for you because there's no bins for you to put anything in um so it's either a clever ploy to save money.
Getting rid of product that is now unsellable um or you genuinely have like forgotten or whatever so the guy was like oh I know a couple of people that run Corner shops so I might try and sell it to them on the cheap but I just thought it was funny so I have a bag full of prime that I'm slowly drinking through and if I start to have um you know it start to go crazy because it's being out a date then I can report back.
But so far so good what I was going to say so that's Mye with the prime is you should water different plant pots or something just to see if it like just trial something completely different just to monitor is it better to water plants or to Prime plants actually that would be a very funny uh viral Tik Tok like you know have you seen that person on Tik Tok there like day 47 of just eating raw meat yeah and I'm like surely you're.
Going to get sick doing that stuff cuz that's a bit too much but but yeah that's it we spin the wheel again out of Interest before spinning the wheel did you open up and the rain come up down on this Carriage no is there is there like a flirt happening right now in uh potentially closed the door but the amount of rain that started lushing down and I'm not soundproof this um back cave I can't hear anything I can just hear.
Your muting it just to make sure it wouldn't cancel out your whole um so okay that's good what I found out rain in cinemas I don't know if this will shatter people's brains but apparently it's frying food it's the sizzling of frying food wait wait wait I don't know if it's anime or what but apparently the sound of rain is like must be like frying bacon or something oh right I I so you mean the sound effect of rain is people frying.
Stuff oh that makesense don't stop it's actual rain on the roof yeah yeah we're frying stuff in the background I thought that's another uh side business you got going yeah you making a burger van with the cows that are in your field I thought you said or I thought you meant that like when you're in the cinema and you can hear rain that is not rain it's actually people frying stuff and I was like when have they started selling friy like they.
They cook hot dogs but they don't fry hot dogs you know and like when they cook popcorn they pop popcorn but you don't hear it like frying as it were so I was like oh this really interesting The Next Food experience that they would show you a show but they'll be frying stuff when it rains and then give you they'll basically be feeding you depending on the sounds of the the program this one of those like 5D or.
What five dimensional Cinema where they also feed you while things are happening so anyway let's spin the wheel we only have we only have two items um ding I'm G to do New York Times okay push the be to last so yeah that that makes sense before watching this before watching before recording this podcast I was just having um millionaire podcast in the background so kudos to them for for raising this you know that have you ever played Wordle.
Remember that game where you have to guess the word it's kind of like um if you ever remember you know when we were in nine and tires we played that um ma Mastermind yeah we have to guess the combination Wordle is essentially that but with words right and obviously Mastermind was with colors so wle was bought by the New York Times ages ago and uh they have a crossword thing and they have a bunch of um like oh what's the word for cooking.
Recipe like recipes yeah well uh they have games that they've collected together they have like these digital recipes and they have their news app so what they've started to realize is as they've continued um they obvious bought wle and added that to to the like the Entourage of games they now have more income coming from their games than their news wow so people are saying that it's becoming a games company rather than a news company and um I I think if.
Anything more people are spending more time on their gaming apps than their news apps it makes absolute sense doesn't it like we don't really like you're not really going to be spending much time on the news apps anyway but what I thought was interesting is like um the fact that New York Times Wordle or crosswords is like one idea at a time right you'll spend one minute you get that dopamine hit on a Wordle thing and then you have to wait till the next day.
So the drawn out nature of it is very very clever you don't have to come up with something every hour or or every um kind of like minute to have all of that engagement it's just like a quiz to be done in the day now coupling on time of that game type stuff obviously Netflix has done games which are like Choose Your Own Adventure right um it doesn't really land or at least personally I don't use those I don't watch those.
Because it just doesn't really engage much you just want to sit and it happen right YouTube in the YouTube app have got games so you can play games in the YouTube app and they also mentioned that um you know LinkedIn could start doing games now the benefit of yeah if you think of the type of games so you know like um um Command and Conquer or like territ territories or like Risk and stuff where you're trying to like defeat.
Something if you used LinkedIn all of the Baseline we know your connections we know where you used to work and all this stuff could you create a game with that information feeding the game so it wouldn't have to be a unique game but you do like a command and Conquer type thing where you're where you're like playing against either people in your department or people in your company or people in other companies which were in the same industry or because all that.
Information is is there um so I I think that would be very clever so they were saying if you could come up with a third party game that utiliz the LinkedIn API then chances are LinkedIn would buy it off you wow in the same way that you know like other people have built games for example I think the Wordle one was a guy wanted to entertain his wife so he built this like wh game and then obviously it gets sold one of my other.
Friends built um like name that Che so it was hooked up to Spotify I think it was Spotify or maybe SoundCloud it would play like a split second of a song and you'd have to guess which song it was and they actually sold that to Spotify so I'm like cool take all this information where's the relevance so can you come up with whatever business you have right now whatever business you have can you come up with a game to.
Embed into your business so I've thought about this for landing pages for example SEO companies come up with like um SEO tool SEO tools as like add-ons free tools for you to use and then you can so for example backlinks backlinks is like where has everybody in the internet linked to your website and you can see a list of back links or it's like coming up with like YouTube titles I'm getting more and more irritated that I have to.
Like come up with YouTube titles or descriptions so like there are to free tools to give you that for free if you just ping in the URL and all that stuff so free tools if you could create it as a game could you bring some something through because I thought about for Insider one is like uh lyrics helping somebody finish lyrics so if you put in like a bunch of lyrics we'll finish off your lyrics for you it's not necessarily a.
Game it's more of a tool and then the classic other one is like coming up with band names but band names is a bit boring right it's a bit old um but yeah they kind of like those kind of tools but I haven't come up with a game that would fit yet um but I'm like could I come up with a game that would work for you to be um for it to be embedded in the app and then obviously New York.
Times have a subscription it's like $66.99 subscription to access these games essentially um so yeah that was my New York Times thing so if you can come up with any games for musicians like name that song kind of works but musicians can't be B be two elements to it it's either are you doing it for the musicians or the fans so I guess the musicians you either play a tune that you say What lyrics or words can work to this tune to help the create.
Flow or you flip it for those that don't like the tune of the this is the word what's what music would you put in it either you have three choices and then you'd be like country arm or whatever just to get what do the different sounds sound like or they would figure out and record like a hum of like 3 second hum and then the winner goes live or whatever I don't know I guess it's difficult cuz the good thing is with.
Wordle is your you've set the parameter like and the boundaries of they've got this many words to guess and it's only five letter or whatever so you basically need something that's very it's like a what do you call it a Sandbox very controlled yeah environment to some extent the more control the more better as uh probably big companies like so yeah if you can come up with a game for M for music artist in my case or a game for LinkedIn I'm like if you.
Did some sort of like ter territorial thing you can have the scoreboard right you could see that colleague a is better than you and you're in the same compy or or whatever you know it's very clever I don't I don't think this is an ethical game but imagine if it was hangman for people that you wanted to fire so they the company would be guessing the name and like and then they'll say their name and you'll be like oh they found out who's.
Getting suck first but yeah yeah like this month's hangman you like it's basically the name of of an employee and you have to guess the name in the least amount of tries yeah you know what would be you know what would be really funny you know how yeah let's let's run with it you know how there's that stupid thing that's like find out when you're going to die and it's just literally like a stupid like it's fake right it's just some oh.
You've got like 55 years to go or whatever whatever right I'm like could you come up with some sort of like scare mongering tactic to be like get he's going to be fired in the next six months and you're like like this vers or whatever yeah when you'll get sacked that would be funny yeah that be that that would be an interest flip when you get hired that's probably a bit more positive then yeah when are you next going to move jobs or.
Something like that so yeah it's um it's it's a funny one for sure do is Snakes and Ladders snakes and ladders in the business I don't know how to replicate what I guess promotions is going up ladders but then it's trying to encourage you're still playing the game even though there's a snake that slide you down a couple of chots that you could get a ladder to springboard above your your friends or networks or whatever like LinkedIn is very.
Professional right you have these photos I was thinking like could you do guess who but then it wouldn't work because you have to play against somebody else but what if you played solo with a bot right so so the bot chooses somebody somebody from your company right and then it has this guess who of all the people and then you ask questions does it have do they have like hair do they have glasses like um or they bold or.
Whatever whatever and then you would be able to go down and then it's like the scoreboard would be how many guesses you've done and how quickly you've done it so you've managed to guess them in like two guesses or whatever and then to add to it it could be I guessed you in this game and then like a AI generated comment to start a conversation going or something yeah that actually that's one thing like how do you have cross.
Department collaboration so you have it by introducing each other to like get to know people right so then you'd be like hey so you guessed right this is Tom from accounting or whatever whatever and then you can like maybe send a message to him now like hey Tom I just guessed you're right in this game or whatever like do fancy meeting for a drink blah blah blah but yeah it would be um be some sort of like guessing because it.
Works with photos and information but what you could do is like a quiz like cool we've selected your company or we've selected your network and then you could ask them questions is like who worked for um McDonald's when they were 17 or whatever like let's say that they added McDonald's in when they were 17 or like who's volunteered for such and such and you give them three names and then you like guess which name it was so it.
Could all have those friends could you just like do quess all these ideas for all the LinkedIn people that have doing this stealing these IDE yeah that's it yeah copyrighted copyrighted so um so I give you a final one a final final spin the wheel and it lands on the last one you can you got any more questions all right land on the final so beat a squad it's technically not beater Squad is it it's not beater Squad they're called the siden so I.
Actually incorrectly labeled them siden we've been promoting them the whole time yeah L siden have got their own reality TV show have you seen it I spotted it today yeah so seven days reality TV shows so they're a mixture of kind of like personalities YouTubers you know people that have been on love island people that are Gamers and all that stuff so a bit of a mix of like loud personalities they put them in this like Warehouse esque place where they have to.
Like pay for everything so they' got a million pounds yeah right and anything that they want to do for example if they want to play pool they will have to buy um snook qes and pool balls to like be able to play it which costs them because they have to buy it from their shop inclusive of their food so if they want like anything more than what they're given so they'll be given normal food but if they want something special.
Upgrade or snacks they have to buy it and which depletes the cost and then they do challenges now you're aware that they you hopefully are aware that they have this side plus I think that's why it's called why I got confused is it side plus where it's the P side Plus or the yeah which is their own YouTube essentially it's their own platform they subscribe to side plus and um you get behind the scenes content now what they're doing right now with this bump.
Of content with this like seven days of this like reality TV show they have included like three days for free of side plus side plus will have all this extra content and then they're hoping that you'll just forget and carry on subscribing because it will run out like tomorrow or whatever um so I thought that's such a clever thing and then they'll have like a live show on Friday or so I'm not sure if it was live or maybe it was just like on their.
Primary Channel yeah so I'm like these YouTube like influences Community Driven things creating their own TV shows makes me like it's obviously essentially Mr Beast on steroids you know with his style and obviously siden have had you know their own versions of stuff you know their own like Tinder swipe left swipe right is what they were mostly known for or at least that's my opinion of it um so they're coming up with their own show you know the chicken shop lady.
She's had their her own show and that's been really successful so it's cool to show they're putting together their own stuff and lo and behold when people upgrade their meals what do they upgrade it to the side Burgers right side Burgers yeah their own food so it's like a clever blend and what are they wearing while they're in the house well they've all been given siden merch to wear so I'm like again it's drilling home these like multiple.
Angles yeah Sidman present of Sidman content food and all sorts but I think it's great it's very clever you just have to build up that like volume right and the way they built the volume is collaboration like what there's seven or six members of them Al together again the documentary on Netflix I think or maybe it's on Prime is very insightful too um so I thought it was really clever it's just a very good excellent execution of Shifting people away from.
YouTube and that's the thing is to their own stuff their own platform I literally have only come across it today and it's because of people on YouTube or Tik Tok having reactions to what they or their friends have done within it so it's interesting how it's that knock on effect that you want to know their Insight but then you might want to go to the proper thing and then you might want to get someone else's insight and it's.
Just like a you've got content for days I love it how someone started to cut the grass as well hopefully come we'll get rid of this in post yeah elim all yeah yeah it's a bad day to rain but it wasn't rain it was people frying stuff so they were it having a barbecue and cutting the grass so I I think as well it's kind of like blended into like um anybody trying to create their own platform so that's been done for a while.
Now but they've been more conscious so I'm like why are they doing it more consciously than ever what does that mean in the grand scheme of things it doesn't mean that YouTube's going to disappear as such but similar with the um like if you wanted to be a streamer or YouTube content it's quite difficult to come up with monologues so the next best thing is having a conversation about your stuff which is how we've started right we've just been.
Essentially just spitballing or whatever they say the the third thing is commentary if you wanted to do it solo commentary on stuff so you literally watch the sidan videos literally just record your reviews there's people that watch drumming videos and give responses you know I'm sure there's um probably similar in like sport related stuff football stuff you know you have people watching the game live but they're commentating on stuff so yeah becoming a commentator uh to things is like an easy.
Pull because again you want to align it to something you're interested in as as well to be honest fascinating so no beta yeah that was my no no beta Squad yeah I don't know why I thought it was beta but teasing the audience that were interested in beta beta topic that we left exactly exactly hopefully we'll know how both of the audiences turn up so and by now our food the door stops yeah and on that note any closing questions or thoughts.
On on the three topics it's a very interesting to some extent then all three topics are companies or individuals doing something that they didn't originally do creating a show building a farm becoming a game company so actually there I don't even know if you were trying to do this there was a thread throughout at all absolutely not but yes I like the fact that you spotted it the connecting of ideas so I I would say like l to that.
Is essentially like why have they done this stuff it's essentially Innovation right and Innovation is so you don't die out yeah so if you're running a business or you're starting a side hustle like Innovation will always be focusing on the competition so as long as you focus on Innovation over the competition you'll always be like good yeah essentially so so what's the so what question can we drive from that have we had any response from the uh the bus.
Butts anymore no I don't think so but I haven't actually checked but I I assume we haven't and also I've just published because I've been off for the week I've just only published last the last episode reasonably like this this week I need to put that on Facebook so then people can watch that one so but I think this one is a very good episode so maybe we'll upload this one to Facebook as well or we could have a stop so that.
Means we actually can take a week off for a change yeah we've just had post one and then next be a week ahead of ourselves that might be quite yeah makes a makes a massive difference doesn't if we forget to record that we can launch something so the question this week yeah is what how would you be Innovative in your life so you might be going in One Direction how would you turn the corner and go a different direction from doing.
Stuff with cars to them Farms what is your opposite end I don't know yeah opposite end Innovation the coin you're only working on one side of it so what's the opposite what's the heads to your Tails or what's the tails to your head what's the head to your tails what a great phrasing yes I agree so this week's question is what's your head to your Tails what's the head to your Tails yeah not what's your head to your tails and on that note keep.
Hammering those Nails we'll see you next week bye for now be stop don't be stop don't be.